Loyalty. What exactly is that?
Devoted. Obedient. Trustworthy. Stalwart. Supportive. Safe.
People are loyal to family and friends; all others are secondary. Blood is thicker than water, it is said.
People are loyal to country. Death before surrender, death to all against.
People are loyal to brands. Buy no other, tell others by word of mouth, or by t-shirt.
People are loyal to routine. Practice makes perfect.
Loyalty is usually earned and maintained. The family never betrays, a country grants freedom, brands never disappoint, routine produce results.
It’s easy to be loyal.
Except to oneself.
Earn your own loyalty and be everything you respect in others.